Hello. I’m Callum.

A writer and Senior Creative from Scotland who believes in big ideas, strategic thinking, and obsessing over craft. 

I probably should’ve gone to portfolio school but you learn more by taking the unconventional route.

Commercial radio taught me how to write well, for real people, and sell at speed. 

Sport taught me how to connect with culture, think big for global brands, and make work that doesn’t feel like advertising. 

Going freelance on the other side of the world has taught me many things so far. Mostly about tax.