Coventry Building Society sponsor a big arena because they really care about you having a good time.

After much deep thinking about how we save and spend, we enlisted Coventry’s own Guz Khan to help people save not just for a rainy day, but for ‘Arena Days.’

Agency: Ear to the Ground
Creative Director: Mark Rosenberg
Senior Copywriter: Callum Tyler
Art Director: Graham Cheal
Strategy Director: Jack Ward
Strategist: Tara Parashar
Director: Chris Cottram
Production: Chief