Signing Raheem Sterling was a big deal for New Balance. Writing his global launch TVC was a big deal for me.

Made in partnership with ReachOut UK, young people in Manchester were given an invaluable opportunity to work on the film,

Agency: Ear to the Ground
Creative Director: John Parker
Senior Strategist: Jack Ward
Senior Copywriter: Callum Tyler
Art Director: Angelo Teixeira
Production: Fresh Base
Director: Harry George Hall
Editor: Black Kite

Press: The Face | High Snobiety | HypeBeast | Complex | Versus | Manchester Evening News | Daily Mail