My Glasgow, My Subway
Strathclyde Partnership for Transport
We put Glasgow’s ‘underground’ into the spotlight, creating a whole new brand platform for the world’s third oldest subway.
My first fully integrated campaign was a baptism of fire. I pitched, wrote, cast and produced a series of stories for radio, TV, OOH and cinema. Each one featured a real Subway user from across city’s various ‘sub’ cultures.
From stunning photography with Christina Kernohan to meeting future Drag Race winner Lawrence Chaney, it’s a project that will forever be close to my heart.
Agency: Communicorp UK
CD: John Paul Hughes
Creative: Callum Tyler
Art Director: Suzanne Waters
Design: Charly Paige
Video Production: Pete Donaldson
Photography: Christina Kernohan
LAWRENCE (COMMUTER)
BASIA
EVALYN & PAM (FOOD BLOGGERS)
PAT (GLASGOW RESIDENT)
FREAKENDER (MUSIC PROMOTERS)