How do you celebrate a new game weeks before anyone gets to play it?

We took the language of football and used it to excite gamers about what awaited them in FC 24.

A copy-led brief where I put in 110% with a workmanlike performance covering every blade of grass, sourcing hundreds of footballing phrases and definitions.

Agency: Ear to the Ground
Creative Director: John Parker
Senior Copywriter: Callum Tyler
Art Director: Angelo Teixeira
Production: OCD Studio
Media Partner: Versus