Six Word Stories
Social Bite
Social Bite want to end homelessness in Scotland.
When the radio station I worked at had some unsold 10 second spots, we donated them to the cause.
Then, we channelled Ernest Hemingway’s infamous ‘6-word story,’ asked Mogwai to soundtrack it,and interviewed real homeless people across Glasgow.
Agency: Communicorp
Creative Director: John Paul Hughes
Copywriter: Callum Tyler
Art Director: Suzanne Waters
Production: Pete Donaldson