Nobody talks about debt. It’s the elephant in the room.
And debt destroys things. Much like an elephant would.

Thankfully, radio lets you cast an elephant on the cheap. Ours became Carrington Dean’s best-performing campaign and was immortalised in a stress ball.

In a sticky category like debt management, this was a real creative victory.

Agency: Communicorp
Creative Director: John Paul Hughes
Creative: Callum Tyler
Art Director: Suzanne Waters
Production: Steve Henderson
VO: Gail Porter, John Love