Pringles love it when you improvise. So during the Euros, we got Micah Richards in a room with his mates and some balls… and just tried not to overthink things. My first time CD-ing a campaign.

Agency: Ear to the Ground
Creative Director: Callum Tyler
Producer: BD Hollyhead
Project Manager: Matt Bradley
Director: Ayman Chaudhry
Digital & Social: Nicole Sime