Four years of writing for New Balance football — from athlete storytelling, to kit launches, to product positioning.

A real privilege to be so immersed in a brand with a smart and understated tone of voice. The New York Times agreed.

Agency: Ear to the Ground
Creative Directors: John Parker, Tim Cook, Mark Rosenberg, Paul Mann
Strategy Director: Jack Ward
Senior Copywriter: Callum Tyler
Creative: Beni De Makoso
Art Directors: Graham Cheal, Angelo Teixeira